E by Equinox St Jamess - (Near Westminster, UK)

Christiaan Kamstra I’ve not been back to Pure Gym in almost 1 year due to my international travels, but will say it’s one of the worlds most convenient gyms in the world!! Easy access 24 hours and supper clean, staff is always friendly when ever I’ve come. If only pure gym would open more 24hr outlets in the Middle East as one location in Dubai is to enough to fight the Gymnation’s, fitness first and warehouse gym.

Lydia Howarth I started to see Elaine Blanchett about 6 months ago following an injury which had really limited the amount of exercise I could do. Having not been in a gym for many years Elaine really helped me to feel comfortable and, very importantly, made exercise fun! Highly recommend.

Rebecca Noyes I’ve trained at several gyms over the years, but nothing comes close to the level of professionalism, expertise, and personal attention I’ve experienced at CP. From the moment you walk through the door, you feel welcomed, understood, and genuinely supported. The trainers are in a league of their own; highly knowledgeable, attentive, and completely dedicated to helping you reach your goals. Every session feels tailored, purposeful, and motivating. They strike the perfect balance between pushing you to your limits and keeping the experience enjoyable. The gym itself is spotless, beautifully designed, and equipped with fantastic machines and training tools. The changing rooms are all stocked with toiletries, and hair tools making the ideal space to get ready for the day ahead after a workout. It’s clear that a lot of thought has gone into creating an environment that feels both luxurious and functional. Even at busier times, the space never feels overcrowded, and the staff maintain an atmosphere that is calm, focused, and encouraging. What really sets this place apart is the personalised care. Whether it’s adjusting programmes to fit your lifestyle, guiding you on nutrition, or helping you with recovery, they genuinely go above and beyond. You’re not just another client, you’re treated like someone whose success truly matters. I highly recommended to anyone serious about investing in their health and fitness.

Dan F Amazing gym and truly deserving of a 5 star review - in large part due to the head coach Ollie, the other coaches, and the members that train there. They all create a friendly and welcoming atmosphere. The facilities are decent and there is plenty of mat space. The Jiu-Jitsu timetable allows plenty of opportunity to train both gi and no gi, whether youre a hobbyist or a serious competitor.

Maya Eddison Highly recommend Dans spin classes, they’re small group classes with a lovely high energy atmosphere. He pushes you just enough without over doing it unlike a lot of other classes I’ve been to. Amazing value for such a great workout!

F Hez (Hez) I came across them after coming across another company on instagram. The other company didn’t cut it so I went to the next option on google search. What a great choice that was! They offer a trial which is 50% off which is basically a AAA membership all singing and dancing so you can experience everything. They do a mix of small (up to six people) personal trainer sessions and larger classes (up to 20 people). The classes are unlimited but the pt sessions are limited to your tier of membership. The staff are amazing, really focused and positive and motivating. I’ve met maybe half of the staff and their cool peoples. The aesthetics and stuff really do match the ethos of the gym, this is about fitness, getting into shape, challenging yourself and achieving goals. They give like diet advice and have check ins with you to review progress, they also have WhatsApp groups and stuff to keep in touch. The app is fit for purpose and has no ads!! Be warned this is for people who are serious there’s no time wasted here. It’s suitable for all too, if your a regular person at the gym or a newbie like me.