Selfridges - (Near Westminster, UK)

5 /5 Diane Hellyer: I have been visiting this store for 70 years and whilst it has changed enormously over that time, it is still a great experience to visit. The prices have risen ridiculously but as a Christmas spectacle it is great fun. We loved the Disney windows.

5 /5 Feras Candil: Selfridges is an iconic department store offering a huge variety of luxury brands, fashion, beauty, and food. It also has all kinds of perfumes available to test for free, which is a great experience. It can get very busy on weekends.

5 /5 Anne Margaret White: Really enjoyed the Christmas Shop on a recent visit. So. many. things! And most of them shiny and sparkly. Fabulous decorating inspiration. Picked up a few ornaments and proceeded to wander around the store, enjoying all the unique offerings and helpful employees. Dont forget to check out the black and white photobooth, located by the cinema and a accessible from the street at the cinema sign or through the electronics section next door to the cinema. Small queue today, so short wait for a fabulous souvenir.

5 /5 Bessie Lee: Selfridges’ window displays have always been a visual treat, and their Christmas displays are especially impressive. This year, they’ve partnered with Disney—more precisely, Disney is sponsoring all the holiday window displays, as well as some interior décor, including the iconic Christmas Shop. As my daughter and I walked past Selfridges, we couldn’t help but stop and take photos of every window. She asked, “What’s the connection between Disney and Selfridges that makes this partnership make sense?” A good question. For starters, Selfridges would be investing in elaborate Christmas displays regardless. And Disney, with its beloved characters and family-friendly films, is already a major part of the holiday entertainment landscape. But there’s more: earned media. Without this partnership, most people wouldn’t visit a Disney store or theme park just to take photos and share them online. But now, thanks to Selfridges’ prime location and footfall, Disney is receiving a flood of organic social media exposure—mine included. From a marketing perspective, this is a brilliant collaboration. Selfridges benefits from eye-catching displays and likely savings on decoration costs. Disney gains massive brand visibility and indirect promotion for its content and platforms like Disney+. A smart, win-win partnership that makes the season a little more magical for everyone.